Hint: Go against the trends; be bullish in your spending
Editor’s Note: Recently, our intrepid reporter E.L. Arnold went to the Association of National Advertisers’ Creativity conference in New York City and walked away withkey takeaways and solid creative tips for advertisers. In addition, she talked to a pair of industry movers and shakers, Wieden+Kennedy Creative Director, Mark Fitzloff and ANA Group Executive VP Bill Duggan. The question today? “What are the biggest opportunities for advertisers in 2012?”
See the responses after the jump.
Mark Fitzloff, Creative Director, Wieden+Kennedy
Bill Duggan, Executive VP, ANA Group
Tomorrow, Fitzloff and Duggan will turn it around and answer the question, “What are the biggest challengesfor advertisers in 2012?”
thanks to : yadvertisingblog.com
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